You struggle to see the business impact of marketing, unable to tell if it is an investment or a leak.
Every department works from different numbers, so nobody agrees on what's going on.
You find out about problems too late, usually when the money is already gone.
You depend on agencies or people to explain the figures, with no way to verify them.
You can't tell confidently which channel brings returns.
Your data is fragmented across Google, Meta and others, with dashboards nobody trusts.
Your team loses hours organizing data and building reports instead of running marketing.
You're trapped in the budget cycle: no budget without results, no results without budget.
It usually sits between €32 and €36; this week it is at €42.
With half the spend of Google.
Sofas recover the cost of acquiring their customer in 4 months and leave €56 a year. Lamps take 7. Rugs never get there: after 12 months, each new customer still costs you €8.
Leadership · Oct 6, 2026
Clear main business metrics for a solid foundation to scale on.
Savings in staff, time and overhead spent on reporting.
No more differing numbers across departments.
We will review the information and write to you shortly with our view of your situation.