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Avallone

The Marketing Intelligence Platform.

Sound familiar?

Investment or leak?

You struggle to see the business impact of marketing, unable to tell if it is an investment or a leak.

Numbers that don't match

Every department works from different numbers, so nobody agrees on what's going on.

No early warnings

You find out about problems too late, usually when the money is already gone.

Figures you can't verify

You depend on agencies or people to explain the figures, with no way to verify them.

We connect and combine the data from all your platforms to provide insights into your business performance so you can make better decisions.

ADVERTISINGGOOGLE ADSMETAANALYTICSGA4CRMHUBSPOTSALESFORCECMSSHOPIFYWWOOCOMMERCEDATABASESOTHER DATABASEYour unifiedbusiness dataYOUR BUSINESS MODELASK ANYTHING?Where am I losing money??What is my mostprofitable campaign??Which channel brings methe most new customers??Type your question…| ADVERTISINGGOOGLE ADSMETAANALYTICSGA4CRMHUBSPOTSALESFORCECMSSHOPIFYWWOOCOMMERCEDATABASESOTHER DATABASEYour unifiedbusiness dataYOUR BUSINESS MODELASK ANYTHING?Where am I losing money??What is my mostprofitable campaign??Which channel brings methe most new customers??Type your question…|

Avallone is a marketing intelligence tool designed to give you clarity and control over what is happening in your business.

Everything you need to measure the return on your marketing, in one place.

Economics
Marketing P&L
Oct 1–31, 2026
Net revenue128.430 €
Ad spend21.870 €
Contribution margin41,2 %
CAC38,40 €
CAC by product: what you pay and the most you can afford
Sofas+56 €64 € / 120 €
Lamps+11 €31 € / 42 €
Rugs−8 €46 € / 38 €
Textiles+8 €22 € / 30 €
Accessories−4 €18 € / 14 €
Current CACMaximum CACAbove the maximumMaximum: contribution margin per customer over 12 months.
There are 2 signals that need your attention.
Last run 4 min ago · 25 of 25 metrics reviewed
AnomalyMeta CAC is up 18% this week

It usually sits between €32 and €36; this week it is at €42.

Review signalAdd to logbookSeenSnooze
Meta CAC · 8 weeks
OpportunityEmail converts 24% better than last month

With half the spend of Google.

Review signalAdd to logbookSeenSnooze
Email conversion · 8 weeks
How long until I recover what I pay to acquire a customer for each product?
AvalloneVerified figures

Sofas recover the cost of acquiring their customer in 4 months and leave €56 a year. Lamps take 7. Rugs never get there: after 12 months, each new customer still costs you €8.

What each new customer leaves you, month by monthIt starts negative, what it cost you to acquire them, and adds the margin from every purchase.
Months since first purchase
SofasRecovers CAC in 4 months+56 €
LampsRecovers CAC in 7 months+11 €
RugsDoes not recover it in 12 months−8 €
DecisionMove 15% of the Meta budget to email

Leadership · Oct 6, 2026

Why
Meta CAC has been rising for three weeks.
Expected result
More margin with the same spend.
Checked against data
Contribution margin: before 38.1%, after 41,2 %
Sample data

We have been where you are. This is the tool we wished we had back then. Avallone has been built so you always have

Confidence and agility in decision making

Clear main business metrics for a solid foundation to scale on.

Time back for strategy

Savings in staff, time and overhead spent on reporting.

One version of the truth for all

No more differing numbers across departments.

If you had one clear view of what's working and what isn't, what's the first decision you would make?

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